Android Market Search
/I had a great time delivering a presentation on Android Market Search at the San Francisco Android User Group on December 12th. Thanks very much to the organizers and participants!
I had a great time delivering a presentation on Android Market Search at the San Francisco Android User Group on December 12th. Thanks very much to the organizers and participants!
Certainly traditional media such as newspapers, TV, radio and magazines are still very important to marketing products and services. But the newer, high tech, internet driven media and tools are playing an ever increasing role. Consider:
And the list goes on. Some long for the 'good old days' as portrayed in the popular TV series Mad Men. Come up with a great angle on a product, buy a lot of space in paper media and watch the sales roll in. Technology was left up to the back room gnomes who would calculate results and play with budgets.
Today, technology is center stage in most marketing campaigns. There are, of course, challenges in the marriage of the two domains. Consider this list:
So, how to deal with all this? Some thoughts:
A good example showing that today's audiences want both old and new media is the YouTube phenomenon. People like watching moving images. It's been around for 100 years. YouTube provides audiences a new element of control and interaction that enhances their experience.
Find ways to marry the two like that, and you're on your way to success.
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