A New Paradigm in Public Relations

Just as it has in a growing number of industries, the Internet is transforming the field of public relations.

Here is some of what's happening:

• The dividing line between marketing and PR is disappearing.
• PR is providing more useful information for consumers.
• New Internet focused PR companies are greatly lowering the cost of PR campaigns.
• Internet based tools are making PR campaigns easier to develop and manage.
• PR content is interacting with and feeding off of other content such as blogs, video, images, web sites and e-books.
• It is becoming cost effective to focus PR campaigns on smaller, niche markets as well as big, broad markets.
• Internet based PR is becoming a critical element in gaining search engine placement.

In short, an Internet based PR campaign is becoming an essential and growing part of selling products and services.